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100 actions to fix inequality »

When Brands Take A Stand

“Sustainability was always a value. It was going to be a lot more work for everybody, a lot more work for all the product managers to change the culture around sustainability. However, once you do that, people want to come work for you. They want to come and work for a company that really lives up to its values. Leaders have to adapt their values to the times but always make sure that they’re living up to them because your culture will call you out. You know your employees will call you out if you’re not living up to what you say your aspirations are.”